The Three Market Forces Reshaping Agriculture Sales and Marketing
What Ag Suppliers Must Know to Stay Ahead in a Rapidly Changing Industry Agriculture is in one of its most consequential periods in decades. Today’s farm economy is under prolonged financial strain that is reshaping how growers make decisions, a moment economists describe as “not a collapse, but a grind.” (AgWeb) In this environment, the […]
Your Next Big Customer Isn’t Guesswork. Clues Are in the Data
Most machinery dealers are sitting on a mountain of customer data, but still can’t answer the questions that actually move iron: Who’s growing, who’s slowing, and what are they shopping for right now? In a recent Farm Country Update session, Candace Bergesch (Director of Data Insights) and Casey Seymour (VP of Machinery) broke down thousands […]
Digital Media Summit 2025: Shifting Strategies in a Changing Digital Landscape
Marketers, publishers, creators and digital strategists from across the country met in Raleigh, North Carolina, for the 2025 Digital Media Summit on November 12 and 13. The event brought together teams facing the same pressures. Audiences are shifting, behaviors are changing and the playbook for digital performance looks different than what it did even a […]
6 Tips for Engaging Ag Producers with Web Content
Reaching ag producers with your online content can be a challenge. They’re busy, practical people, often working long hours in the field and managing a variety of operational tasks. With limited time to spare, they need content that is clear, useful and actionable. If you want your web content to resonate with this audience, here […]
Google Launches AI Mode: The Sales and Marketing Implications for Agriculture
We’ve seen early signs of what’s to come. In Q1 2025, searches that included AI overviews led to fewer clicks, suggesting users are getting their answers directly from Google and not clicking through to websites. AI overviews grew quickly, from just 6% of searches in January 2025 to 13% in March. At Farm Journal’s 2025 […]
Resilient Agriculture: Farmers Press On Despite Trade and Cost Constraints
From Lifestyle to Business Farmers are no strangers to navigating economic challenges. As one producer put it, “This isn’t the first time we’ve faced a rough patch.” Today’s producers recognize the importance of diversification, moving beyond the traditional farm lifestyle to operate as resilient, forward-thinking businesses. Agriculture is no longer just a way of life, […]
A Bold PlayBook to Unlock Creativity in Uncertain Times
Back-to-back Zoom calls. Packed calendars. A constant sprint to keep up, let alone spark bold new ideas to actually move the business forward. And when we do choose an idea? It snowballs into a massive project—complex, over budget, behind schedule—and rarely delivers the impact we hoped for. This isn’t an episode of The Office. It’s […]
How Ag Marketers Can Successfully Adjust Strategies as Producers Tighten Budgets
In light of recent challenges, farmers are strategically tightening their budgets for 2025. A recent AgWeb poll reveals that nearly 80% of farmers plan to cut machinery expenses, with many opting to retrofit existing equipment rather than invest in new machinery. Additionally, 60% intend to use more generic products to manage costs. These shifts indicate […]
The Future of Ag Media: Why Streaming TV and Podcasts are Essential for Reaching Farmers
The agriculture industry is changing, and so is the way farmers consume information. The next generation of producers is embracing digital content, streaming TV and podcasts to stay informed, entertained and connected. For agriculture brands and marketers the message is clear: If you’re not on streaming platforms and podcasts, you’re missing out. According to Farm […]
Modernizing Your Co-Op Marketing Program for Measurable Impact
How to Maximize the Impact of Your Co-Op Marketing Investment The problem isn’t that co-op marketing has lost value; it’s that the model hasn’t evolved with modern marketing expectations. As a result, co-op dollars go unused or are wasted due to inefficiency and ineffectiveness. For ag marketers working to prove ROI and maximize budget efficiency, […]