Next-Level Selling and Marketing in Farm Country How dealers can stay ahead in a changing equipment market Join Candace Bergesch, Director of Data Insights and Storytelling at Farm Journal, and Casey Seymour, Vice President of Machinery and host of the Moving Iron Podcast, for a fast-paced look at what’s shaping ag equipment sales today. From auction data to dealer trends, this Farm Country Update breaks down what’s really happening in the machinery market—and how to turn that insight into action.

You’ll learn:

• Where demand and pricing are shifting across dealerships, auctions, and manufacturers
• How to use market intelligence to identify your next sales opportunity
• What top dealers are doing differently to protect margins and move inventory
• Why data transparency builds trust with farmers and buyers

 

Watch now to learn how leading dealers are staying profitable—no matter what the market throws their way.

This Farm Country Update cuts through the noise and gives dealers a straight look at the realities of today’s used equipment market. Casey Seymour, Don Aberle, and Nathan Wisehart share how repair costs are shaping trade cycles, why equipment is increasingly treated as a business expense rather than an emotional purchase, and what shifting buyer groups mean for dealer strategy. The panel also lays out what to expect in 2026. You’ll hear directly from seasoned voices who live this business every day — and walk away with practical insights to guide your 2026 planning while others are still guessing.

Also read up on what dealers should be doing now in the used equipement martket.

Written grazing planning has benefits for productivity, stewardship and profitability at the ranch-gate. Industry leaders have taken a look at where ranchers stand in grazing planning and what is needed to move the needle.

Ag producers are among our best allies in environmental preservation, but there can be significant barriers to adopting regenerative ag practices. We’ll discuss some key reasons why on-farm adoption has slowed and examine successful data-driven approaches that helped producers overcome challenges.

Capturing the attention of farmers, ranchers and producers is a key objective for all agriculture marketers. Learn how the Farm Journal team gathered more than a million views from this elusive audience in a single week during the 2024 Pro Farmer Crop Tour, as well as lessons they learned along the way.

As the current population of producers ages, it is expected that 70% of farmland will change hands in the next 20 years. Recent studies show that the ownership of 40 percent of America’s agricultural land will be in transition within the next 15 years. Join the Farm Journal team as they reveal the latest original research outlining the challenges and opportunities facing this next generation of producers. Get the latest data and hear from the experts working closely with these farm families currently facing transition.

Karen Bohnert, Farm Journal dairy editorial director, will moderate a panel of dairy industry experts sharing insights and perspectives on the future of the industry. The panel will explore every corner of dairy — from future technology investments to succession planning, sustainability, and alternative profit sources including beef-on-dairy, as well processor and producer relationships.

Learn about the latest trends in ag tech adoption, gain valuable insights into the mindset of tech-savvy farmers and explore effective strategies for connecting your products or services with these audiences. Whether you’re a seasoned marketer or new to the ag industry, this session will provide actionable ideas and strategies to help you navigate the evolving landscape of agricultural technology.

The recently published Drovers State of the Beef Industry report finds beef producers are actively seeking opportunities to leverage their skills and capabilities to maximize revenue, while they also envision to the marketplace. Join Drovers editor Greg Henderson and a panel of industry experts for an interactive discussion about what beef industry stakeholders can expect from the marketplace going forward.

The world is getting riskier, so no longer than we just monitor weather, we have to plan for and navigate the challenges. As an example, insurance premiums for ag retailers have risen 40% or greater. With El Nino weather patterns, low river levels and the current hurricane season, what should be top of mind of agribusiness managers? Tune in to this webinar to hear insights from these industry pros.

The roster for the 2023 Pro Farmer Crop Tour is full and scouts are making final plans to join tour leaders Brian Grete in Ohio and Chip Flory in South Dakota for their annual trek across seven Midwest states. The Pro Farmer Crop Tour tradition is in its 31st year, and the mission is unchanged – to discover yield potential for the U.S. corn and soybean crops. Crop Tour is one of the most closely followed events in the industry and Grete and Flory will help you understand what to expect, where the industry will focus and how the event turns a day’s worth of crop scouting into live events, real-time analysis and information real farmers use to make real decisions.

AgriTalk host Chip Flory leads a captivating discussion with industry experts on the hottest topics related to the 2023 Farm Bill and its potential impact on stakeholders throughout the agriculture production system.