Today’s food consumer demands it all: great taste, health benefits, accountability, sustainability and cost-effectiveness. 

The companies that serve those consumers face a complex set of challenges, from meeting a growing population’s nutrient requirements to extreme weather events disrupting supply chains. The only way that food companies can meet those needs is by working together with the farmers, ranchers and growers that supply them. 

Farm Journal has been a trusted guide and information source for U.S. agriculture for decades. The industry’s most comprehensive first-party data about producers’ behaviors, preferences and intent, paired with the reach across 23 trusted brands, supports food companies in engaging their supply chain, driving producer-centered change, and quantifying the on-the-ground outcomes that work.  

Farm Journal’s Trust In Food™ houses data scientists, agronomists and behavior change experts to provide the intelligence and influence programming that targets the heart of sustainable agriculture: the producer who makes daily operational and management decisions for each acre and each head. 

Our proprietary Human Dimensions of Change work quantifies the leading indicators of change for producers, assessing understanding, value, barriers and readiness to take action. The results of this analysis help food companies make every dollar spent on regenerative agriculture more effective.

Recognizing that true system change requires the full value chain, Trust In Food also runs several shared-value partnership programs that connect conservation experts and influential brands across agriculture, food and public sector partners. Together, we apply state-of-the-art intelligence to power on-the-ground change programming custom-tailored to help producers make their operations more resilient and profitable.

Our success in these endeavors is not measured in metrics but in acres, farms, hearts and minds that have become more interested in conservation agriculture due to our work.