When the Market Tightens, Strategy Matters: Lessons From Moving Iron
The Market ShiftRising input costs, weak commodity prices, and high equipment prices are reshaping dealer priorities. Conversations at the Moving Iron Summit, an industry conference that brought together over 250 ag equipment dealers in September, and industry data both point to a slowdown in new equipment orders, and delayed movement in late-model used machines. Dealers […]
Farmers and Producers Showing Clear Signs of Increased Optimism and Investment in the Year Ahead
Confidence Is Building — And It’s Showing in the Data Across the agricultural landscape, farmers are becoming more bullish about their future. According to Purdue University’s most recent Ag Economy Barometer, nearly 1 in 5 producers expect their operations to grow by 10% to 15% annually—more than double last year’s expectations. This sharp increase in […]
The Pillars of Used Equipment Management: Key Strategies for Success
Here’s a look at key strategies: Data-Driven Decisions and Market Awareness One of the first and most important lessons for UEMs is the ability to recognize and respond to market trends. Auction results, new equipment sales shifts and other factors all play a major role in determining demand for used inventory. To succeed, UEMs must […]
AI Tried to Eat Our Audience. Here’s What We Did About It.
And we weren’t wrong. Instead of clicking on a link, people were getting direct answers from AI. Search behaviors shifted. Zero-click results surged. Content aggregators run by bots started competing for the same keywords. It felt like the audience we’d worked so hard to build was being stolen by machines. If AI can answer any […]
Produce Shoppers Double Down on Health — But Inflation Is Steering What Hits the Cart
In a produce market still reeling from the ripple effects of high inflation, one trend remains strong: health continues to drive purchases of fresh fruits and vegetables. According to The Packer’s new Fresh Trends 2025 report, 72% of shoppers say their primary reason for buying produce is to support a healthy lifestyle. But alongside this […]
The Next Crop Cycle Is Coming. Are You Ready?
Farm Journal’s latest Seed & Planting Study, combined with proprietary tech adoption and growth data, shows a clear and broad trend. Even cautious operators are looking ahead, creating an important window of opportunity for those who want to connect before budgets and plans are finalized. A wider base of decision-makers is leaning in Farmers who […]
Used Equipment Market Nearing Bottom: What Dealers Should Do Now
Signs the Market Is Leveling Off What Dealers Should Be Doing Now Bottom Line The worst of the slide appears to be behind us. Stabilizing auctions, fewer trades coming to market, and stronger demand for older iron all point to a bottoming market. For dealers, the move is clear: stay sharp on the data, cut […]
Why You Should be Doubling Down on In-Person Events
There is no substitute for face-to-face communication. In-person events are giving people a chance to connect on a human level, beyond avatars and email signatures. Sales teams close more deals when they can build trust through real-world interactions. (https://www.bizzabo.com/blog/state-of-in-person-events-infographic) Meeting someone in person collapses the sales funnel. A qualified prospect might go from awareness to […]
2024 Sustainable Ag Summit Highlights with Amy Skoczlas Cole
Five Secrets to Successful Influencer Partnerships in the Food and Agriculture Space
As influencer marketing continues to grow in agriculture, the partnerships forged with industry influencers are crucial for brand visibility and credibility. Farm Journal gathered insights from ten leading influencers in the field to identify and share best practices for marketers aiming to build successful, impactful collaborations. 1. Know when (and when not) to use an […]