How Shark Week Inspired a Successful Omnichannel Campaign
First-Party Ag Data Boosts Geofence Ad Engagement
As your company’s next big event draws closer (gosh, has it been a year already?), the marketing department gears up to increase attendance and conversations by employing a variety of tactics, usually ranging from direct emails to digital ads on industry-related websites. These events are vital for communicating with your audience and for generating leads. […]
Meeting a Marketing Hero
Given the opportunity, I think most of us would love to meet the people that we admire. But, meeting one of your idols comes with risks. What if their online appeal doesn’t translate to real life? What if they’re great with a script, but not so great without? What if they’re just not very nice? […]
How Farm Journal Achieved Massive Farmer Engagement during the 2024 Pro Farmer Crop Tour
As an intern at Farm Journal, I had the great opportunity to attend the 2024 Pro Farmer Crop Tour, an annual event where scouts travel across key U.S. farming regions to assess corn and soybean crops, providing yield estimates and insights on crop conditions. I lead the content blitz for the event, working alongside the […]
2024 Crop Life America Annual Meeting Highlights
Three Million Monthly Video Views: Advertising Lessons Learned from Farm Journal’s YouTube Shorts, Facebook Reels and TikTok Videos
Farm Journal changed how we created and promoted content from the 2024 Pro Farmer Crop Tour to learn how it could resonate more and deepen engagement with our audience. The most impactful tactical change? Adding vertical video elements. It was atotal game-changer, even impacting branded search around the event and its brand. The numbers tell […]
Blend Programmatic and Endemic Advertising to Boost ROI
When you’re building an ad campaign, your goal is to achieve as much return on investment as possible. You want clicks. You want attention. You want engagement. So what ad strategy will help achieve these goals? Some marketers spend time (too much time, unfortunately) choosing between an endemic and a programmatic approach. But, in fact, […]
Time to Change Your Marketing Strategy?
“If it ain’t broke, don’t fix it” is a popular truism because it implies a logic and pragmatism that’s tough to refute. But it also can lead to (and sometimes even provide a handy excuse for) comfortable stagnation. While it might seem wise for an ag marketing team to take a rinse-and-repeat approach, what was […]
Six Steps to Influence Ag Producers Today
If you’re in sales or marketing, you’re probably feeling the pressures and challenges of competing for the time and attention of the ag producers you want to influence to make a purchase. We all know that’s getting harder – but it isn’t as impossible as it may seem sometimes. Farm Journal created a recipe for […]
5 Reasons Your Lead Form Isn’t Working
Picture this. You’ve been tasked to launch a marketing campaign that delivers warm, qualified leads. You’ve spent months in preparation. The creatives have carefully designed the ads, the media planners have chosen all the right tactics and timing, and your database partner has carefully designed your target audience to ensure you’re reaching the right prospects. […]