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October 31, 2024

How Shark Week Inspired a Successful Omnichannel Campaign

Can the Shark Week model work to drive interest and conversation across agriculture? Hear from Brock and Jen about how Farm Journal’s Smart Farming Week influenced the algorithm and learn how a similar approach can deliver results for you.
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The Three Market Forces Reshaping Agriculture Sales and Marketing

Agriculture is in one of its most consequential periods in decades. Today’s farm economy is under prolonged financial strain that is reshaping how growers make decisions, a moment economists describe as “not a collapse, but a grind.”

Your Next Big Customer Isn’t Guesswork. Clues Are in the Data

Most machinery dealers are sitting on a mountain of customer data, but still can’t answer the questions that actually move iron: Who’s growing, who’s slowing, and what are they shopping for right now?

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