Kansas City, MO., (Oct. 6, 2025) – Farm Journal, U.S. agriculture’s leading business information and data insights company, has named Ron McCoy as executive vice president, intelligence. He will lead the company’s Intelligence Center of Excellence, developing systems that provide actionable agriculture knowledge and working with clients to understand, integrate and act on that knowledge to better serve their agricultural audiences.
McCoy brings executive-level leadership and artificial intelligence (AI) experience with media and B2B e-commerce companies to the position, with expertise in product development, strategic operations and emerging technologies. He previously served as chief digital architect of The New York Times, chief technology officer of About.com (now People) and in various technology and financial leadership roles at startups and other media companies.
“I am excited to join the Farm Journal team, which truly has its finger on the pulse of agriculture through robust data collections,” said McCoy. “Innovating through intelligence and technology will be key to growth and profitability in all B2B companies going forward, but especially in agriculture. I look forward to growing the segments we serve and expanding into new markets that can build on the foundation of data and intelligence Farm Journal has amassed over decades of trust with agricultural audiences.”
McCoy most recently worked on launching an editorially overseen AI content-creation startup, starting in the agriculture space. Innovation has been a driver throughout his career, as he holds patents on five technology products.
“Artificial intelligence will be a driving force behind agricultural production and food supply chain management in the coming years,” said Prescott Shibles, CEO of Farm Journal. “Ron will work at all levels of the company to develop tools and solutions that help our clients reach their goals in the marketplace. His vision, drive and commitment to innovation also will guide Farm Journal’s mission around data and intelligence into the future.”
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. The company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences and tradeshows; nationally broadcast television and radio programs; and an array of data-driven, paid information products. Farm Journal owns the online equipment marketplace, Machinery Pete LLC. Trust In Food is a Farm Journal initiative dedicated to accelerating the adoption of conservation practices and regenerative agriculture in ways that work for producers and enhance connection to consumers. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.
