Kansas City, Mo., (Oct. 16, 2025) – Farm Journal has launched a new ad insights tool, which is the agriculture industry’s first universal digital advertising analytics solution designed specifically for agrimarketers who want to measure, optimize and prove the impact of every digital dollar.
As digital budgets grow and audience attention fragments across channels, agrimarketers need more than siloed reports. They need a single view of what is working and what is not working. Farm Journal’s ad insights tool delivers that clarity, providing a unified, real-time analytics resource that connects all major platforms and ad formats in one place.
A Unified Analytics Command Center for Modern Agrimarketing
Agrimarketers face increasing complexity in campaign management, measurement and optimization. This new tool answers this challenge by delivering a single, holistic dashboard that spans programmatic and endemic advertising, including display, social, native, CTV, video, digital out of home, connected audio, email and text messaging. The tool is integrated with all leading platforms including Google Ads, Facebook, YouTube, TikTok, SnapChat, LinkedIn, The Trade Desk, Simplifi, StackAdapt and Google DV360.
Achieving Value Beyond Clicks: Advanced Metrics and Benchmarking
Farm Journal’s ad insights tool delivers true performance measurement by moving beyond traditional CTR-driven reporting, including reach, frequency, engagement, video completion and content consumption metrics, so that marketers can identify what truly resonates with high-value producer audiences. Benchmarking tools compare reach, frequency and performance against industry standards to help agrimarketers make informed decisions on segmentation, creative and channel mix.
Solving the Complexity of Multichannel Ag Campaigns
Whether an ad budget is in the millions or in the thousands, agrimarketers often face difficult choices about segmentation, reach and frequency. This tool empowers users to optimize budget allocation for maximum impact with performance benchmarks by audience size, geography and crop/livestock categories. Make data-driven decisions on new tactics, such as CTV and connected audio, with clear ROI comparisons.
A Strategic Leap for the Ag Industry
“In today’s digital landscape, agrimarketers need more than just data, they need insight, context and confidence,” said Prescott Shibles, Farm Journal CEO. “This ad insights tool delivers measurable value, transparency and performance benchmarks in ways the industry has never had before.”
Farm Journal’s ad insights tool is available at no charge to all agencies, marketers and consultants who are ready to accelerate their growth and maximize the impact of every dollar spent.
About Farm Journal
Farm Journal is the nation’s leading business information and media company serving the agricultural market. The company serves the row crop, livestock, produce and retail sectors through branded websites, eNewsletters and phone apps; business magazines; live events including conferences and tradeshows; nationally broadcast television and radio programs; and an array of data-driven, paid information products. Farm Journal owns the online equipment marketplace, Machinery Pete LLC. Trust In Food is a Farm Journal initiative dedicated to accelerating the adoption of conservation practices and regenerative agriculture in ways that work for producers and enhance connection to consumers. In 2010, the company established the non-profit, public charity, Farm Journal Foundation, dedicated to sustaining agriculture’s ability to meet the vital needs of a growing population through education and empowerment.
