10X Your Digital Ad Effectiveness with Programmatic Pre-Roll Video
Video ads increase the chance of your audience receiving your message and, most importantly, taking action. But how do you deliver those video ads directly to farmers, ranchers, and other ag customers? There are generally two options available to ag advertisers: endemic (or direct-placement) and programmatic (automated and data-targeted). This post will walk through each […]
Connected Television Advertising – 10 Reasons Why You Should Consider CTV
10 reasons for you to consider CTV in your marketing mix Precise targeting of valuable audiences using first party data Full screen ads No skipping with 95% plus completion rates CTV is in prime position with the demise of 3rd party cookies Measurable results by device, network, day of week, and more Accessible and affordable […]
What is Programmatic Native Advertising?
Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears
How to Create Programmatic Audio Ads
Types of Programmatic Audio Ads There are various types of audio ads, but they share one thing in common: They are characterized by a voiceover which delivers your message to your target audience. In this blog, we’re focusing on linear audio ads, which are what you can distribute through your DSP. Linear audio ads are commercial […]
Measuring Campaign Success Beyond CTR
While CTR is, no question, an important measure of how successfully you’re driving traffic to your website, consider that the rate of clicks per impression only accounts for 0.5% of all impressions. For a clearer understanding of your campaign’s success, you need to look at the other 99.5% impressions. To accurately assess the value of […]
Target Your Ag Audience with Precision to Boost ROI
Some companies take a similarly wasteful approach with their marketing campaigns. They rely on guesswork, using third-party data and look-a-like audiences in hopes of reaching the farmers or ranchers most likely to be interested in their products or services. The vendors they choose only have access to basic data, such as age, demographics and maybe […]
Your Programmatic Vendor Must Know Ag
But are all vendors that offer programmatic advertising pretty much the same? Hint: They’re not. Capabilities differ quite a bit. If you’re hoping to reach an agriculture audience, you need a vendor that knows how to do it. Unlike marketing for, say, Coca-Cola, a product that most people might buy, ag products require a more […]
Programmatic vs. Endemic Advertising: Which Is More Effective?
Endemic advertising focuses on placing ads in media that is relevant to the content. Using this approach, your ag-related ad would appear on ag-related sites. For example, at Farm Journal, we offer endemic advertising on the industry’s leading agriculture sites, such as AgWeb, Drovers, The Scoop and Dairy Herd. Programmatic advertising, on the other hand, […]
Use First-Party Ag Data to Boost Geofence Ad Engagement
Events also provide an important means of reaching the audience directly because, well, you know that some of the people you want to reach will be there–all in the same place. That’s why programmatic geofencing has become such a popular tactic in recent years. It’s a proven way to hyper-target attendees within a geographic area–in […]
Should You Pay for Premium Marketing Services?
Well, let’s compare it to buying a pair of shoes. You can go cheap, but you know those shoes aren’t going to last long. If you only need them for a special event, well, they’ll do in a pinch. Or you can pay more to get higher quality — a shoe that will serve you […]