NewLeaf Symbiotics strives to stand out from the crowd That’s exactly what Nicole Phillips at NewLeaf Symbiotics wanted to avoid. As a biological start up in a broad agriculture category, there’s some level of differentiation from the conventional products already, but NewLeaf has leaned into that differentiation and widened the gap. “For us, the first […]

Corteva goes all in with Farm Journal for big results It started with a challenge to Bader Rutter, agency of record for Corteva, to re-evaluate how to plan and buy media by focusing on an audience instead of an individual campaign or product.  Bader Rutter’s strategy was two-fold; to leverage one media partner with vast coverage of Corteva’s audience, as well […]

A startup was targeting a specific group of farmers/ landowners with no way to reach them. The sales funnel filled up after multimedia content increased awareness, and a robust calling and a full-funnel media activation campaign were executed.

This Farm Journal Studios branded content campaign, sponsored by Nutrien Ag Solutions, tracks the fascinating journey from seed to shelf. Along the way, we engage growers and consumers with the Nutrien brand.

Data-drive educational content was developed that aligned with an insurance client’s farm safety messaging. As the team reviewed the data, they made a correlation between policies written and content marketing that was done during the same time period.

Thought leadership is built on more than data – it’s about the insights. The best data starts with a valuable audience and leads to insights that jumpstart thought leadership – even if the product isn’t first-to-market.

This expansive omnichannel partnership with Pivot Bio displays the journey from a relatively new brand launching a new product to one of the most well-known brands in biologicals.

Beck’s Hybrids wanted to expand awareness of the company’s dedication to giving back to farmers. Farm Journal created a dramatic series of 10-minute episodes focused on families facing difficult challenges.

Raising pinkeye awareness and changing behaviors was the client’s goal. Farm Journal deployed data-driven educational and customer engagement tactics to reinforce the value of prevention as part of a disease management program, and as a viable option to improve producer ROI.

Building a sales funnel in a highly competitive relationship-driven space can be daunting. But after an awareness campaign, consideration and conversion 3-stage funnel, one client achieved an 8% increase in awareness and exceeded their lead goal by 43%.

Where do you go when you want to take your custom publication to the next level? A company with roots in publishing. Now in its sixth year, the partnership on this publication has progressed to become even more cost- efficient and user-friendly.

The client was well-known in the space but looking to engage more with high-acreage growers. They sought to engage in a pilot lead generation campaign to 2,000+ acre growers in six key states by scheduling on-farm appointments between prospects and sales reps.